Struggling to find some space in the #retail calendar that’s outside the traditional holiday heavyweights of Easter and Bank Holidays? The challenge is to find something novel enough... but with enough cultural attention and commercial intent to be a real opportunity. We’ve pinpointed 11 moments that make up the MullenLowe UK 2025 Alternative Retail Calendar and filled them with reasons why. If you want to find your moment, we'd love to chat newbusiness@mullenlowe.com
