Yes. For me there are so many types of funny. Silly. Clever. Sick. Weird. Outrageous. To name a few. Then there’s the stuff that wasn’t designed or intended to be funny but is so bad, it just is.
Alas I can think of a few ads that are the latter. But not many in the former. There also seems to be a total lack of humour in work aimed at people over 50. Why? Do we not laugh any more because all we think about is joint pain, equity release and mechanical chairs? Are our brains too full of those 0800 numbers we can’t stop repeating to our neighbours, that there’s no room to process a joke?
People over 50 had the joy of experiencing the golden funny years in our industry. I’d love to see those days again. I miss them.
