BUSINESS ON A MISSION: HOW TO BUILD A SUSTAINABLE BRAND

We’re excited to announce that the second edition of CEO of MullenLowe salt Andy Last’s book Business on a Mission: How to Build a Sustainable Brand will be published in January.

With new chapters on major developments that have affected the role of business in society over recent years, including the rise in ESG in the investor community and the effects of the Covid-19 pandemic, the book is filled with clear applicable models, behind-the-scenes descriptions of how successful campaigns were built, as well as candid interviews with change makers from the worlds of retail, professional services, consumer goods and NGOs.

But don’t just take our word for it. Alan Jope, CEO of Unilever, says, “Andy’s book shows how purpose done properly unlocks superior performance. As such, it’s a must read for any brand or business.”  And Michael Roth, Executive Chairman, Interpublic Group [IPG] says, “Andy’s latest update to ‘Business on a Mission’ does a terrific job of explaining both how and why this is so. Combining case studies and proven models with personal anecdotes, the book is a must-read for anyone interested in the larger purpose of business in society—highly recommend!”

With the launch set for January 2022 we’ll be bringing you a series of extracts and quotes in the lead up to publication day so watch this space!