ClientGordons

Services Creative & Strategy, UI, UX

Using data to turn ‘Delays’ into ‘Yays’

As a brand that encourages consumers to stop and enjoy the zest of life, Gordon’s spotted an opportunity: train delays. We created #YayDelay: a data-driven rush hour activation that turns ‘delays’ into ‘yays’ with free G&Ts.

7.4m

1.5+

10,700

This is the type of activation that delivers even more strongly over time: as familiarity and anticipation build. It’s for this reason that #YayDelay is not a one-off off activation: it’s the beginning of a journey towards a new rush hour ritual: the ‘Friday at 5’ Shall We? moment.

Left quotation mark symbol.

Gincredible. Gordon’s Gin is giving weary commuters something to smile about

The Sun