We enabled fast, accurate and efficient cost application of customer insights across disciplines and geographies. We delivered these connections through a variety of methods including a re-platform and a mobile optimisation; the creation of the world’s first motorbike mobile app and a rebuild of the Rider audience segments.
ClientHarley Davidson
Services Creative & Strategy, UI, UX
Putting the rider first
After enjoying decades of brand love and unwavering loyalty, the brand has been under pressure to retain relevance in a rapidly changing world.
Our four-year partnership has transformed Harley-Davidson’s end-to-end customer experience, in turn delivering significant uplifts in leads and sales. Programmes include upgrading web platforms and systems, digital product design and the delivery of an industry-leading highly personalised and relevant full-funnel marketing solution.
379%
4.8
6:1
