ClientNord Anglia Education
Services Digital Content, UX, Creative & Strategy
Nord Anglia Education (NAE) are a digital first brand and the online journey is their primary acquisition channel for applications to schools. However, when they first approached us, Nord Anglia’s school websites were disparate, dated and did not meet the needs of their growing business.
We started by developing a new strategic brand positioning with Nord Anglia, to articulate a brand vision which will stand the test of time: To shape a generation of highly creative and resilient global citizens, ready to come together to actively & profoundly impact the future wellbeing of our world.
The next challenge was to design a website which not only lives and breathes their new long term brand positioning, but which can drive immediate conversion from digital media through the funnel to application, supporting a complex and nuanced decision-making process.
We worked with partners to develop an exciting new visual identity which could come to life beautifully in digital spaces and that was flexible enough to express the uniqueness of each school.
The result is a newly launched corporate website and a web platform designed to insist and inform parents, and suitable for the entire Nord Anglia estate. Our insights process is ongoing, and we are in the currently working with Nord Anglia to design future EdTech products.
