These results unsurprisingly show uncertainty amongst European companies for the current state of their loyalty programmes. With growing Gen Z audiences and Gen Z mindsets, customers’ behaviours and expectations are rapidly changing and a new tone for loyalty has been set.
Europe Customer Loyalty Report 2022
Very excited to announce the launch of the Europe Customer Loyalty Report 2022, which has been co-produced between MullenLowe Profero, Acxiom & Antavo Loyalty Management Platform, following their very successful Global Customer Loyalty Report 2022 which was launched end of last year.
From this new, regional report you can learn what executives across Europe are planning to invest in and based on the expert insight, where the future trends are heading in this thriving market:
- 71.9% claimed that they would like to revamp their existing loyalty program in the next 3 years
- 84.4% of companies with a loyalty program plan to increase their investments in customer loyalty
- 15.8% more European companies utilise personalised rewards or offers than other regions surveyed
Our Head of Data, Dean Lanzman, contributed to the report, exploring how customers’ behaviours and expectations are rapidly changing and importantly what this means for brands.
Dean Lanzman
Head of Data
