This is a fantastic, globally adored company to bring under the MullenLowe Group banner, which will bolster our core offering further defining our footprint in FMCG.
The consolidation of agencies means there is a wonderful opportunity for us to look at the portfolio holistically and develop distinctive work for each brand, whilst driving economies of scale. The chemistry between our global team and clients is hard to come by, and really excites us about what the future of this partnership has in store.