HOW TO MAKE ADVERTISING AN ATTRACTIVE CAREER OPTION TO GRADUATES
As part of The Drum’s weekly column where they ask agency experts for their take on tough questions facing the industry, they asked Liv Woodhead, our Head of Talent, how to make advertising an attractive career option.
*Originally posted in The Drum:
Advertising agencies have an issue with class. As we reported back in March, the industry is over-reliant on recruiting middle-class talent from a select group of universities. One potential solution to ameliorate that problem is to recruit outside of the typical graduate pool. So, how can companies ensure that a career in the industry is as appealing as it can be?
Liv Woodhead:
We know gen Z (and in turn gen Alpha) want a career that enables and empowers them to help others, so talking about more than just creative output is vital. They’re looking for purpose; how we can influence societal culture, create positive change, and progress the world through advertising. Here at MLG our mission statement includes: “We will inspire positive behavioral change amongst our audience via communication that sparks emotional connection.” Communicate openly about partnering with organizations they can relate to, such as Creative Mentor Network, which offers career mentoring to young people from lower socio-economic backgrounds, and inspire them via apprenticeships like our ‘The Ship’ program.
