How to target the invisible powerhouse (over 50s)

Jeremy Hine, CEO of MullenLowe Group UK, sat down with Jon Evans for the latest Uncensored CEO podcast to discuss how to target the Invisible Powerhouse, as part of our ongoing work to address the ageism within advertising.

Show Notes
Do you think the advertising industry has a problem with age now? In my experience, the majority of marketing departments are run by people under 40. Sometimes the majority, even under 30, and that’s reflected in creative agencies as well. I think that’s a real problem because if you look at the statistics, people over the age of 55 represent the majority of people in the UK, they have enormous buying power, lost disposable income, and often a bit more time on their hands to spend it as well.

So it’s such a shame that we as an industry are neglecting a very significant part of the population. Recently that MullenLowe have released a new report called “The Invisible Powerhouse”, looking at the lives of over 50s and how we can market to them better. In this episode, I speak to MullenLowe UK CEO, Jeremy Hine, about the report and what we can do to address this problem.

Listen here: https://uncensoredcmo.com/s3/55