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Knor, one of Unilever's largest brands worldwide, faces a major challenge in a market increasingly driven by convenience, where 34% of U.S. consumers eat fast food two to three times a week. However fast food has a weakness that's all over social media: fast food delivery fails. We've all experienced them. In fact, 9 out of 10 people in the U.S. have faced food delivery issues. And the only option is to share the frustration online. An opportunity for us to jump into the conversation.
To show Americans that by cooking at home You Can Deliver Better, we searched across the web for the worst fast food fails and turned them into a real-time commerce channel. People were directed to a website with similar recipes and a discount link to buy the ingredients at Walmart. The fails took over the streets, newspapers and magazines across the U.S. inviting more people to cook at home.
The fails weren’t just on feeds, they took over the streets, newspapers, and timelines across the U.S. The results? We had 53 million impressions, more than 400k organic visits and 100% organic traffic
With Knorr, you don’t just eat better. You deliver better.
