INVISIBLE POWERHOUSE: BREAKFAST LAUNCH OF REPORT

Ageism is the last unchallenged prejudice in the advertising and marketing industry. We cannot waste another 20 years ignoring this economic powerhouse.

So MullenLowe Group UK has decided to do something about it. We’re on a mission to address this prejudice with the launch of our new report, The Invisible Powerhouse, which segments by attitude NOT age.

We launched this essential report at a vibrant and lively breakfast at The Mandrake Hotel with an overview of our findings and an introduction to the 7 segments, followed by an engaging discussion and Q&A with our panel of experts; Ayesha Walawalkar (Chief Strategy Officer, MullenLowe Group UK), Tati Lindenberg (VP Marketing, Unilever | Dirt Is Good), Sophia Dimitriadis (Senior Economist, International Longevity Centre), Richard Warren (Director of Marketing Communications, Lloyds Banking Group), and Giles Hedger (Global Consumer Planning Director, Diageo). All hosted by Tamasin Ford, Journalist & Filmmaker at BBC.

The event was attended by over 50 representatives from brands and businesses interested in addressing this issue through their communication, but also unlocking value and achieving more relevant and better advertising. These brands included John Lewis & Partners, Fever Tree, Johnson & Johnson, Peloton, Dr. Vegan, Look Fabulous Forever, and NatWest.