IT’S TIME TO GET TO GRIPS WITH AGEISM IN ADVERTISING

This week, Jez joined the Campaign podcast to discuss how we can tackle ageism in advertising. Speaking alongside Jenny Biggam (Founder of 7stars) and David Sinclair (Director at International Longevity Centre), they talked about where advertising is going wrong, and what we can do to address the problem.

Jez also introduced some of the research that we have been working on here at MullenLowe Group UK; sharing our new demographic segmentations – all 7 of them! Based on attitudes, not age.

Arvind Hickman, editor at Campaign, hosted the podcast and you can hear it by following this link.