MEET THE INVISIBLES

As part of an agency-wide project, we are looking at ageism; the last unchallenged prejudice in society and our industry.

For 20 years, adland has lauded the commercial importance of targeting the over 50s, and yet older adults remain largely ignored by marketers and targeted as one large homogenous group.

This is morally unacceptable and commercially short-sighted.

Instead of wasting another 20 years paying lip service to this economic powerhouse, MullenLowe Group has done something about it.

Meet the Invisibles.