MullenLowe Group UK wins Co-op’s Digital Account

We’ve been holding out for a national treasure brand that fits with our shared values for some time, and I can’t think who better to be partnering with than Co-op in this space.

We wholeheartedly believe in working with brands with purpose and driving progress both commercially and socially, so to be working with a principled brand that strives for business growth while giving back to its communities is incredibly uplifting.

We’re thrilled to  announce our new partnership with Mullenlowe Group and are excited to see them bring to life what the Co-op has to offer. It’s clear that MullenLowe share the same values and principles as Co-op, and we’re both committed in ensuring that we continue to make a difference for our customers, members and communities. The way in which people are shopping has changed a lot over the last few years and as it continues to evolve, we need to make sure we’re leveraging the Co-op brand and products to the right audience, in the right place and at the right time. I’d like to take the opportunity to thank all of the agencies involved in the pitch process, [including M&C Saatchi and Digitas UK] and a big thanks to K&C and The River Group for all their hard work and passion over the years.

The Co-op have lived up to their name in this pitch process. Mel and her team have opened up their business, shared their aspirations and given the agencies involved the best chance of winning what is an amazing account to work on. Congratulations to MullenLowe Group UK, a great fit for the increasingly important ‘connected content’ requirement.