MullenLowe Rebrand Won 3 Lions

The octopus from the MullenLowe brand next to 3 Cannes Lions: Gold, Silver and Bronze

Our global rebrand has secured three distinguished Cannes Lions Awards – Gold, Silver, and Bronze in Design, Industry, and Digital Craft!

The new global brand identity challenges how agencies appear in the world. The new logo doesn’t live by the rules of logic. It breaks free from any symmetry and rigidity. With no corners or endpoints, it changes and moves and behaves differently. The new MullenLowe octopus is alive. It has a will, a personality, and wants to move above all. With its endless twists and turns, it has the freedom to reinvent itself infinitely.

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