NHS wins Bronze at the DMA Awards

We are so pleased to have been awarded a Bronze at this year’s DMA Awards for our NHS Life-Changing Careers campaign at UCAS events in the Public Sector category.

This proactive idea came from the need to create an event stand that would stop prospective students in their tracks, and engage them long enough on the subject of a healthcare degree to capture their data and enrol them on a bespoke CRM programme.

Our solution was Ben’s Story, from crash to recovery and the NHS team that saved his life, which has now gone on to inform our latest We Are The NHS campaign.

Ben Tansley’s life was smashed to pieces in a motorbike accident and the NHS helped put him back together again – literally.

Ben’s long journey of recovery involved many different specialists, from paramedics to physios. Using his social media posts and a mangled motorbike, Ben’s story became our story, dramatically showcasing the variety of NHS experts instrumental in his recovery.

We summed up the impact on both patient and NHS employee with the endline:

We are life-changing careers. We are the NHS.