NICKY BULLARD PICKS HER DESERT ISLAND ADS

Nicky Bullard, CCO at MullenLowe Group UK, picks her Desert Island ads for More About Advertising.

FOR EXERCISE

Kenzo World – I want to dance every time I see this. 

FOR DEEP CONTEMPLATION

You love me, Beats by Dre – The Melina Matsoukas masterpiece. A poignant, beautiful and educational challenge that’s been perfectly described as a love letter to black culture, and leaves me breathless every time I watch it. So much to think about.

FOR A BIT OF JOY

Ok so I always get a little emotional when I see this piece directed by Seb Edwards. The craft is off the scale. It’s simply exquisite. Every single moment is sublime.

FOR LIGHT RELIEF

Burn that ad, Burger King – This is so naughty. An AR experience that is deceptively simple. Created by David Sao Paulo, where they tracked down every single McDonalds communication, and burnt them… Makes me laugh every time I watch the case. 

FOR REMEMBERING THAT I LUCKED OUT IN LIFE

It’s an oldie but a goodie. This piece from Amnesty has long been a fave of mine. A personalised experience that brings home this lottery we are all living in. 

FOR COURAGE

Fearless Girl – I’d have been holding onto her for dear life as I was washed up on that shore. I’d plant her next to me and together, we’d face ANYTHING.