Reasons to be cheerful

At Campaign’s recent Breakfast Briefing, industry leaders – including our Chief Creative Officer Nicky Bullard – were asked for reasons we have to be optimistic amidst the looming recession and political volatility.

Use new technologies – where suitable
Nicky talked about the metaverse being potentially important in 2023, but added a note of caution: “One of my fears is if we focus too much on the M word. If we’re going to introduce it into our brand experiences, we’ve got to make sure it fits, and that it sounds like and looks like the overall experience. We don’t want to dilute our brands.