A ‘food ghost’ can really ruin a fun night out and we want to remind people they don’t have to live in fear as they have a remedy to being haunted by a delicious slice of pizza. A bit of fun for Halloween and a disruptive outdoor execution.
RENNIE HAUNTED FOODS
This Halloween, we launched a fun and disruptive outdoor execution with Rennie to remind people that Rennie can help send haunting foods back to the netherworld.
As the UK’s No.1 Heartburn & Indigestion Tablet from Bayer, Rennie brings you fast and effective relief from your symptoms, by neutralising 99% of excess stomach acid in 60 seconds helping with haunting heartburn triggered from your favourite foods so you can be unafraid to get on with your Halloween festivities.
In this outdoor campaign, a series of haunted foods will appear as holograms that can be seen without using any special equipment near fast-food establishments, but only at night when the spookiest ‘food ghosts’ come to life.
Alex Okada
Global Creative Director, MullenLowe Group UK
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