Ecommerce in the aftermath

Necessity is the mother of adoption, and we’ve all borne witness to the acceleration of ecommerce’s share of retail during 2020: a 45% increase in online share of total UK retail sales (ONS, 2020 vs 2019)

But what have consumers learned from their crash course in online shopping, as they’re pushed beyond their category comfort zones? And what does it mean for their expectations looking forward?

With convenience emerging as the key motivator for continuing to shop online as restrictions ease, we’ll explore what this means for brands: beyond just delivery timeframes. We’ll examine the types of retailer that consumers default to, and why. And with marketplace and multi-brand retailers leading the pack, we’ll discuss the challenges in launching a successful direct to consumer (D2C) experience, and explore the factors that can deliver standout on a potentially infinite digital high street.