We’ve Been Awarded A Cannes Lion!
Our Supradyn campaign, Memory Test, won a Bronze Cannes Lion award this year! A truly wonderful moment for the team, having worked so hard on this campaign dedicated to shining a light on gender bias.
We might not want to admit it, but unconscious biases influence a vast majority of our decisions. We created a gender bias test disguised as an online memory test, which made people acutely and impactfully aware of their own unconscious bias. The test challenges people to think of well-known figures from a variety of different fields, such as sports, politics, entertainment, etc… It concludes by revealing its real intention and poses the question: “How many were women?”
This Supradyn test was devised to demonstrate that it is more embedded in our society than we think. The initial results from the first 180,000 tests taken show that 87% of people thought of two or fewer women. The full results are being compiled and will be presented in a report later this year.
