Levelling the playing field: MullenLowe and Knorr call on the gaming industry for veg equality in top games
MullenLowe partners with global food brand Knorr to reveal to top gaming publishers a little-known imbalance found in a multitude of their games. The campaign presents a collaborative effort from the Integrated Agency Team led by MullenLowe with insights and Mods developed by The Invaders, Influencer partnerships with Ninja and other global streamers by ITB, PR handled by Weber Shandwick and media by Mindshare.
Have you ever noticed that veg, the champions of powering-up in real life nutrition, are being seriously undervalued in top video games played by millions of people globally?
The agency team and Knorr think it’s high time veg are powered up to get the recognition they deserve, and they are calling on the gaming community worldwide to join this ambition! Gaming fans are being invited to sign the petition to show their support for giving veg a boost in the virtual world and bring a new balance to gaming sustenance. The hope is this campaign will catch the attention of gaming publishers and spur them on to re-evaluate their games and give veg the supercharge they deserve.
